But youd be wrong. Sonic Seltzers Melon Medley is an unrivaled tropical treat that stands out among the rest. This actually looks like a partnership, adds Bichsel. It did make sense, at first. (The firm is not involved in COOPs sales, marketing, or external partnerships, including the one with Sonic.) IRVING, Texas Big 12 Sports Properties, the LEARFIELD team dedicated to the Big 12 Conference as its sponsorship rights holder, announces a multi-year agreement with Oklahoma City-based COOP Beverage Works, makers of SONIC Hard Seltzer. Some people go to Sonic just for this combination of blue coconut syrup and Sprite that smells vaguely like sunscreen (in a good way). It just made sense for us to look at a COOP partnership with a mirroring regional footprint, Sonic chief marketing officer Lori Abou Habib told Forbes in March 2021. As the past 18 months of alco-llaborations demonstrate, pretty much any brand with a functioning marketing department can develop a crossover alcoholic beverage brand on a lark. Get the latest in beer, wine, and cocktail culture sent straight to your inbox. Limeade, however, has got it all juicy lime notes in combination with refreshing zesty elements that create a harmony as pleasing on the tongue as it is stimulating. If theres a perfect fast-food brand capable of crossing over into hard seltzer, Sonic might just be it. They generously sent us a couple of cases so we could test out all the flavors and share our results with you. This one is a big departure for Sonic, as they don't have any melon-flavored beverages in their restaurants. But having already cracked into the categorys upper echelon after less than a year on the market, its worth taking a closer look at how COOPs pioneering QSR deal came to be, how its structured, and what it means for the collapsing landscape of American alcohol. The Citrus Variety Pack offers Cherry Limeade, Original Limeade, Classic Lemonade, and Lemon Berry. Testers found its coconutty notes, along with sour citric acid flavors plus hints of saltiness, unsatisfying compared to other offerings like Cherry Limeade. Its sales velocity in major chain retailers is strong. Were thrilled to partner with the Big 12 Conference, said COOP Beverage Works President Sean Mossman. (A little oasis in [customers] days, as Springer puts it.) Sonic Hard Seltzers are an exemplary contender in the crowded hard seltzer market, boasting a classic beverage profile and unique flavor options. Of course, so-called berry lemonade often doesn't taste like berries, so we won't hold that against it. The aftertaste is faintly reminiscent of SweeTARTS candy, and its carbonated finish mimics the flavors or aromas of champagne-based mimosas. TM and 2021 Americas Drive-in Brand Properties, LLC. This is payable on March 28, 2023 to sh Ardagh Metal Packaging S.A. (NYSE: AMBP) Chief Executive Officer Oliver Graham will participate in a fireside chat at the Bank of America Securities 2023 Global Agriculture and Materials Con We are giving back in the communities where our employees live and work by investing in education in line with Sustainable Development Goal 4 Quality Education. Required fields are marked *. Sonic Hard Seltzers, which were previously only sold in Oklahoma, are now . This post is an update of: Truly Hard Seltzer Opening New Downtown Los Angeles Taproom in Early 2022. Mossman says Sonic hard seltzer is firewalled from the rest of the business to make sure COOP services the license as best it can and to give the former licensing executive an opportunity to keep his brewerys partnership momentum going. The only things that set these seltzers apart from the competition are the Sonic branding and some unique flavor options. SONIC Hard Seltzer COOP Ale Works partnered with SONIC Drive-In to license their iconic name to create SONIC Hard Seltzer. 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The Big 12 Conference is comprised of 10 Universities Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. Your email address will not be published. Its student-athletes and teams have combined for 718 individual NCAA titles and 77 team national championships. Along with serving up never-before-seen Truly concoctions, we work with . All Rights Reserved. Combine all ingredients, except for the Lemon Berry SONIC Hard Seltzer, into a cocktail shaker and muddle the berries. (Well, MOST of them. The hard seltzers are each 100 calories with one gram of sugar and gluten-free with 5 percent ABV. "Colder faster, 360-degree branding on the vessel and leading recycling rates and recycled content rates make this the . To be frank, it tastes exactly like Mango White Claw. . According to Daniel Mercer, CEO, COOP Ale Works, its no secret why SONIC Hard Seltzer has carved out its own niche in the crowded hard seltzer category. Ocean Water is perhaps the most distinctive item on Sonic's massive slush menu. Sorry, Chili Cheese Tot lovers.) Moreover, this version is tastefully milder than regular Lemonade seltzer meaning no unpleasant sourness here! The Tropical Variety Pack has flavors, including Ocean Water, Melon Medley, Mango Guava, and Orange Pineapple. Sonic continues to capitalize on this success by encouraging customers to join either Team Ocean Water or Team Cherry Limeade in promotional materials for their Hard Seltzer brand. Since Sonic Hard Seltzers have very little added sugar and no artificial sweeteners, they're all much less sweet than their soft drink equivalents. The Tropical Variety Pack features Ocean Water, Melon Medley, Mango Guava and Orange Pineapple. Expanding into more markets is a natural extension for us as we continue to grow the brand.. This one is certainly better than the regular Lemonade seltzer, as it's not painfully sour. If youre reading this, you probably know what came next: The craft beer industry, eyeing slowing growth in its maturing category, went looking for an answer to the White Claws of the world. On Memorial Day 2021, Sonic Hard Seltzer hit shelves in the Sooner State. The zesty taste and refreshing complexity make it the perfect choice for those looking to take their seltzer experience up a notch worth picking up if available! Jenna has a Bachelor's Degree from Lycoming College and her Master's from Penn State, holding 4 years of writing experience between a variety of publications and Hip2Save. And, of course, the branding and packaging require close collaboration with the chain: Directly prior to his interview with VinePair, Mossman was going back and forth with Springer about font usage and intellectual property parameters. No cherry taste to the cherry limeade, so disappointing. Sonic has decided to capitalize on its fast-food beverage supremacy by hopping on the hard seltzer bandwagon, releasing a lineup of eight flavors. All these flavors come in at only 100 calories each . Given that, you might assume that COOP is using the Sonic name as a foot in the door to expand its owned-and-operated beers and hard seltzers with new wholesale and retail partners. 1 oz Fresh Lemon Juice. We love sonic drinks so were excited to taste these. And its no secret why cans are the answer for this market. Sonic may be more known for its drive-in burger joints but now the restaurant is focusing on moving its hard seltzer products into new markets with a new slim can format. Sonic Hard Seltzer. Following the initial excitement for SONIC Hard Seltzer, we have accelerated product availability for customers who are brand fans or excited to try it for the first time, saidSean Mossman, president of COOP Ale Works, makers of SONIC Hard Seltzer. "The choice toward cans was an easy one as this is the iconic package for the hard seltzer market," Daniel says. But those are stunts. Warns Bichsel: Consumers have the knowledge to sniff through bullshit, and [licensing] is one of those things that when you make products that tack too far away from what a brand traditionally does, it does risk damaging the mothership. . The FDA requires that the total carbohydrates listed include sugarsa type of carbohydrate. Just don't come to this seltzer expecting to be blown away by the essence of exotic guava, or you'll leave disappointed. SONIC Hard Seltzer became one of the top 10 fastest-selling seltzer brands in the country within its first three months and is on track for significant growth across the U.S., according to the press release. If there's any guava flavor in this seltzer, we certainly couldn't detect it, and we wouldn't really know what to look for anyway. There is no other drive-in quite like them! The Citrus Variety Pack features Cherry Limeade, Original Limeade, Classic Lemonade and Lemon Berry. Its not just orange juice- this drink has a unique and delicious taste reminiscent of those classic corn syrup drinks from years ago now, excited for adults who want more than a refreshing treat! Your email address will not be published. Maybe Sonic had this demographic in mind when they formulated the Lemonade flavor, because we don't know who else this could possibly be for. From the jump, COOP has carved Sonic hard seltzers out of its owned-and-operated brand portfolio, for reasons well discuss in a moment. FA Cup prize money has become a trending topic after the likes of Manchester United, Tottenham, West Ham and Grimsby took part in the 5th Find out how much tickets are for Post Malones just-announced UK tour in May 2023. Not going to be my go-to, but they are worth a try IMHO. Environmental, Social and Governance (ESG), HVAC (Heating, Ventilation and Air-Conditioning), Machine Tools, Metalworking and Metallurgy, Aboriginal, First Nations & Native American, https://www.prnewswire.com/news-releases/hard-seltzer-market-size-worth-49-4-billion-by-2028-grand-view-research-inc-301438691.html. Sonic Hard Seltzer comes in two themed 12-packs: Citrus and Tropical. The Citrus Variety Pack features Cherry Limeade, Original Limeade, Classic Lemonade and Lemon Berry. Get the Android Weather app from Google Play, Win a Midday Makeover from Studio STL and West County, Hold my beer its time to sign up for the St. Patricks, Tims Travels: Dreaming in silestone and slabs its, Downtown is turning green for St. Patricks Day Parade, The 7brew Crew brings kindness, joy and of course,, Freshen up finds: Give your skin a slug-hug, What the Cluck! Cant wait to try this!! The popular Easter snack consists of solid Amid Maryland mayor Patrick Wojahns arrest and subsequent resignation, we take a look at the politicians political party. At first, the brewer was plugging the resulting variety packs directly into its existing distribution network. The Citrus pack includes four flavors - Lemonade, Limeade, Lemon Berry, and Cherry Limeade; while the Tropical boasts Mango Guava, Melon Medley, Orange Pineapple, and Ocean Water. The brand manager at Sonic called me and said, Were a go, recalls Mossman in a recent interview. Product Ill have to try the blue one! The Tropical offers Mango Guava, Melon Medley, Orange Pineapple, and Ocean Water. Your email address will not be published. Served through its iconic Carhops, the restaurants expansive, award-winning menu offers unique breakfast, lunch, dinner, snack and drink options for the whole family. Although this seltzer drinks well on its own merits, it doesnt stand out among highly-rated siblings within the same range. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Copyright 2023 Nexstar Media Inc. All rights reserved. About Big 12 Conference The Big 12 Conference is comprised of 10 Universities - Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. Make sure to check this post about Sonic Shark Week Slush! This new offering makes a splash in the growing beverage category by re-creating fan-favorite beverage flavors in a new format. By clicking Accept all cookies, you agree to the storing of cookies on your device and to the associated processing of personal data to enhance site navigation, analyse site usage, and assist in our marketing and performance efforts. This is an archived article and the information in the article may be outdated. We interviewed our tech expert, Jaime Vazquez, to learn more about accessible smart home devices. You asked and we delivered: SONIC Hard Seltzer is now available across nearly half the country! Cherry Limeade Sonic Seltzer is a genuinely bold soda experience! The alcoholic beverages are not available at SONIC Drive-In locations, according to the press release. Strain the drink into a glass over pebble ice, and add Lemon Berry SONIC Hard Seltzer. The level of sourness is totally out of whack, making some sips taste like pure citric acid dissolved in plain sparkling water. The Big 12 is an NCAA Division I intercollegiate athletics conference that encompasses five states with over 40 million people within its geographic footprint. Slinging hard seltzer through Americas variously applied, post-Prohibition three-tier system of alcohol commerce is a different challenge entirely from selling fast food and fountain drinks to sweaty motorists on the quick. At home, at the lake, on your neighbors patio its happy hour somewhere! COOP Beverage Works manufactures and markets alcoholic beverage products in the seltzer, ready-to-drink (RTD) and malt-beverage categories such as SONIC Hard Beverages (SONIC Hard Seltzer, SONIC Hard Slush and SONIC Hard Southern Sweet Tea) and future licensing partnerships. Well, were on hand to help you with all the appropriate festive greetings. Yosemite National Parks first major rockfall of the year comes from El Capitan watch it in the dramatic video. Residents of the 46 states where Sonic operates brick-and-mortar drive-in locations implicitly understand the gravity of this otherwise mundane sales insight. Boosted by changing tastes, emerging mainstream demand for perceived better for you beverages, and powerful cultural artifacts like Trevor Wallaces instant-classic Aint no laws when youre drinking Claws viral video/slogan nonpareil, hard seltzer went from unfairly slandered sorority slimmer to super-premium, all-demographic thirst quencher. This beverage category continues to grow with predictions putting the hard seltzer market at $11 billion by 2027, he says. Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on Pinterest (Opens in new window), Click to share on H2S Email (Opens in new window), Click to share on SMS (Opens in new window). . As the consumer profile of seltzer drinkers continues to expand, so do the occasions for drinking a SONIC Hard Seltzer. Cherry Limeade is Ocean Water's nemesis in the Sonic flavor battle, but unlike its competitor, it's actually deserving of its star status. Now, on Christmas Eve 2020, it was coming to fruition. Crawford Smith/Mashed. Sonic, the beloved fast food restaurant that has made its mark in supplying drinks to quench your thirst, is now joining the increasing trend of hard seltzer with its lineup. Dont love them unfortunately, here in TN. The lack of sugar really hurts the Ocean Water seltzer, which has notes of savory coconut and sour citric acid with a mildly salty aftertaste. Despite this substantial disparity, some individuals claim enjoyment from sucking on wedges for fun possibly catering towards Sonics Lemonade demographic crowdsourcing? Required fields are marked *. Lemon Berry's fatal flaw is that it's just, well, boring. Whether you are kicking back and relaxing while watching sports or sitting and soaking up some sunshine poolside, you'll be tasting the good vibes with every sip. Hed been thinking about the line as a bolt-on to COOPs traditional beer portfolio, an effervescent ancillary revenue stream that would run in tandem with the core business. We moved very fast, remembers Mossman. Join our large community of insiders - it's totally free! SONIC Hard Seltzer products are packaged in Ardagh Metal Packaging (AMP) North America 12 oz. The Greatest Hits Pack features fan-favorite flavors such as Cherry Limeade, Ocean Water and Lemon Berry. DARN! 1998 - 2023 Nexstar Media Inc. | All Rights Reserved. On the heels of our continued expansion into 39 states and being recognized as one of the top 10 fastest selling seltzer brands, were excited to deepen our product integration responsibly within the Conference and with its fans of legal drinking age.. When typing in this field, a list of search results will appear and be automatically updated as you type. In addition to the packages environmental advantages, brands also enjoy leading filling, distribution and retail display economics as there is no wasted space due to cans stacking abilities. After all, here in fast-food nation, a drive-thru dynasty and a red-hot booze category is a compelling combo meal. About Big 12 Conference The Big 12 Conference is comprised of 10 Universities - Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. They are just OK in my opinion. Colder faster, 360-degree branding on the vessel and leading recycling rates and recycled content rates make this the easy choice for quality and environmental superiority for the market and for SONIC., Claude Marbach, CEO, Ardagh Metal Packaging North America, agrees, confirming hard seltzers are a beverage category increasingly committing to cans. This is, after all, the brand that lets you put literal candy inside your drinks and slushes, so it would only fit for their seltzer to shoot for that kind of sugary experience. Sonics lineup consists of eight flavors and is currently available across seven states throughout America! COOP Beverage Works is a wholly owned subsidiary of Oklahoma City-based craft brewery COOP Ale Works. According to Velocity, Sonic Hard Seltzer arrived in the state of Oklahoma on 17 May, where it can be found in most liquor, convenience and grocery stores. Were building an enterprise separately, built around Sonic and any additional innovations that well bring on, he says. Over a half century later, Sonic Drive-In has expanded to a total of 3,549 locations across the United States. It was announced that the fast-food chain has expanded its eight hard seltzer drinks to other markets, including Missouri, Illinois, Alabama, Colorado, Connecticut,Georgia,Iowa,Idaho, Indiana, Kentucky, Louisiana, Massachusetts, Michigan, Mississippi, Montana, North Carolina, New Mexico, Nevada, Ohio, Tennessee, Virginia, and West Virginia. Produced by COOP Ale Works in Oklahoma City, the line includes eight seltzers, three frozen offerings, and one hard sweet tea (though they arent offered at any of the chains restaurant locations). Shirani Jayasuriya. We like the blue one (maybe its ocean) the best (?). (Well, MOST of them. After just under a year on shelves, Sonic hard seltzer is doing both. All rights reserved.Produced by COOP Ale Works, Oklahoma City, OK. Sign up for SONIC Hard Seltzer served straight to your inbox. In contrast, Lemon Berry feels like a powder you'd add to your Nalgene when you got tired of plain water. The Melon Medley seltzer tastes more like Japanese Melon Ramune soda than it does, say, a Watermelon Truly. They were terrible imo. We ended up throwing away the rest of them. But Sonic was thinking bigger, and COOP came calling at the right time. Thanks for letting us know what youve thought of these, Stormy! Hottest Dominos Coupons | Any Pizza w/ Up to 5 Toppings Only $9.99 + More, Larabar Mini Bars 20-Count Box Only $7.49 Shipped on Amazon (Reg. In here youll also find all the cooking tips and tricks + information and basics for special diets like gluten free, vegan and keto.